Tata’s bold comeback

by AKANI CHAUKE
JOHANNESBURG – TATA Motors has officially re-entered the South African passenger vehicle market, unveiling a bold range of cars and SUVs designed for local roads and lifestyles.

The relaunch, hosted at The Galleria in Sandton, introduced four models—the Harrier, Curvv, Punch, and Tiago—marking the Indian auto giant’s renewed commitment to South African consumers.

The move is backed by a strategic partnership with Motus Holdings, South Africa’s largest automotive distributor.

Together, the companies aim to deliver a robust nationwide network of 40 dealerships, expanding to 60 by 2026.

The collaboration combines Motus’ decades of expertise in retail and aftersales with Tata’s engineering and safety credentials, ensuring accessible service and a strong ownership experience.

Tata Motors Passenger Vehicles (TMPV) has experienced significant global growth, tripling sales from 170,000 units in 2020 to over 560,000 in 2024. Safety remains a hallmark of its product range, with all models achieving 4- or 5-star ratings from Global New Car Assessment Programme (Global NCAP) and Bharat NCAP.

“Our return to South Africa is a milestone in Tata Motors’ global journey,” said Shailesh Chandra, Managing Director of TMPV.

“With Motus as our partner, we are confident of offering South Africans vehicles that blend technology, safety, and style while contributing to the local economy,” Chandra said.

Motus CEO Ockert Janse Van Rensburg echoed this sentiment, noting that the partnership was about more than cars: “It’s about building trust, delivering excellence, and shaping the future of mobility in South Africa.”

The line-up spans premium SUVs to compact city cars. The Harrier leads the range with a 2.0-litre turbocharged engine, advanced driver-assist features, and premium interiors. The Curvv introduces a coupe-inspired SUV design, while the Punch offers versatility and safety in the compact SUV space. The Tiago, meanwhile, targets entry-level buyers seeking affordability without compromise on technology or style.

Beyond sales, Tata Motors plans to invest in skills development, job creation, and technician training while partnering with financial institutions to provide competitive financing. The company also has long-term ambitions to introduce alternative energy vehicles to the South African market.

– CAJ News

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