by AKANI CHAUKE
JOHANNESBURG – HONOR, the global brand, is the new exclusive technology devices sponsor for the Blue Bulls rugby.
The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.
Honor’s notable 180-percent growth rate in 2024 and the milestone achievement of over 1million units sold in South Africa, demonstrates its investment and activeness in the South African market.
Its latest corporate strategy, the Honor Alpha Plan, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.
As the technology partner to the Bulls, Honor will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range.
Fred Zhou, CEO of Honor, said, “The Blue Bulls are a South African brand that is synonymous with sporting achievement that unites South Africans from all walks of life.”
He noted the team had a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase.
“As Honor, we’ve decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection,” Zhou added.
Blue Bulls CEO, Edgar Rathbone, welcomed the partnership.
“For us as the Bulls, this partnership with Honor entrenches our longstanding commitment to continually improve the efficacy of our team’s coordination, communication and performance on and off the field,” Rathbone said.
– CAJ News
