by MTHULISI SIBANDA
JOHANNESBURG – THE flagship user conference for Systems Applications and Products (SAP’s) Africa ecosystem, SAPHILA, has kicked off in South Africa.
SAP experts, partners and customers have converged for the summit in Sun City, North West province, South Africa.
“Africa is a vital region for SAP’s vision of bringing out the best in every business,” said Sergio Maccotta, Vice President: SAP Middle East Africa – South.
“As our incredible customers, partners and experts gather at this year’s SAPHILA, we are excited to explore new opportunities to help organisations take advantage of the latest cloud and business AI innovations to power growth and success throughout the region.”
SAPHILA is the premier conference by the African SAP User Group (AFSUG), an independent, non-profit organisation representing SAP’s customers and partner communities in Africa.
SAPHILA is held biennially in collaboration with SAP.
SAPHILA 2025 takes place as organisations across the continent increasingly leverage cloud and AI-powered technologies to break through traditional limits and explore new frontiers of innovation.
Thomas Pfiester, Head of Global Customer Engagement and Services and Member of the Extended Board at SAP, noted the importance of a holistic approach to business transformation and cloud adoption to unlock the full value of innovations like AI.
“Organisations are under pressure to stay agile and foster innovation across the entire enterprise,” he said.
“But this is much more than just a technology shift, it’s about capabilities, tools and methodology to accelerate business transformation and deliver faster time to value.”
This year’s SAPHILA is the biggest yet, with over a thousand delegates in attendance.
AFSUG CEO, Amanda Gibbs, added, “This year’s SAPHILA is an unmissable event for every company and partner that leverages SAP’s technologies to transform their operations and drive innovation.”
– CAJ News
