by AKANI CHAUKE
JOHANNESBURG – MCDONALDS South Africa has announced the return of its Big Tasty Burger.
The fast-food said the favourite was back by popular demand.
It is launching alongside a limited-edition collaboration with iconic South African streetwear brand, GALXBOY.
“This year, we wanted to give our fans more than just the burger they love,” said Krean Maistry, Marketing Director at McDonald’s SA.
“We’re celebrating the return of the Big Tasty with a powerful statement, food and fashion can both bring people together, and this collaboration is our way of staying connected with the next generation of trendsetters.”
McDonald’s said as with other brands on its menu, it continues to support local farmers, sourcing its beef, chicken, and potatoes sustainably and responsibly from within South Africa.
To celebrate, the GALXBOY McDonald’s merchandise will be available to fans who order the Big Tasty via the app.
They will stand a chance to receive custom designed merch that represents South African youth culture.
“The collaboration between GALXBOY and McDonald’s is more than just a partnership – it’s a celebration of culture, identity and the power of South African creativity,” Thatiso Dube, Founder and Head Designer of GALXBOY, said.
– CAJ News
