by AKANI CHAUKE
JOHANNESBURG – MCDONALD’S South Africa has launched the McCrispy, a chicken burger, aimed at elevating the brand’s presence in the competitive chicken market.
Daniel Padiachy, Chief Marketing Officer at McDonald’s SA, said the McCrispy is a response to growing demand for bold, flavourful chicken options.
“We know our customers love our chicken range, and we’re excited to offer a new crispy chicken burger that delivers on both taste and texture,” he said.
“The McCrispy is everything South Africans expect from McDonald’s – craveable, satisfying, and full of flavor,” Padiachy added.
The launch forms part of McDonald’s broader strategy to strengthen its foothold in the chicken category, aligning with the brand’s 30-year milestone in South Africa.
McDonald’s says the McCrispy reinforces its continued investment in menu innovation and customer preferences.
It is made with wholly South African-raised chicken breast and features a seasoned, crispy fillet served on a soft potato bun with shredded lettuce and a creamy lemon and pepper sauce.
The burger is positioned as a premium menu item and is now available at McDonald’s locations across the country.
– CAJ News
