by NELUKOBA CHUMA i
VICTORIA FALLS – VICTORIA Falls in Matabeleland North province, Zimbabwe’s flagship tourism destination and one of Africa’s most breathtaking natural wonders, is once again set to command global attention as it hosts three high-level international tourism conferences from 27 April to 1 May 2026.
The gatherings reaffirm the resort city’s status as the country’s tourism capital and a premier meetings, incentives, conferences and exhibitions (MICE) hub on the continent.
At the heart of the programme is the 23rd United Nations Tourism Committee on Tourism and Sustainability, alongside engagements linked to the International Year of Resilient and Sustainable Tourism 2027, and the 2nd United Nations Tourism Regional Congress on Women’s Empowerment in Tourism in Africa.
Together, these events will convene policymakers, investors, academics and industry leaders to shape the future of global travel.
The conferences aim to advance sustainable tourism policies, promote climate-resilient destinations, and strengthen the participation of women in the tourism value chain.
For Zimbabwe and the wider African region, the meetings provide a platform to showcase best practices, attract investment and build partnerships that ensure tourism growth benefits local communities.
Minister of Information, Publicity and Broadcasting Services, Jenfan Muswere, said hosting the conferences demonstrates global confidence in Zimbabwe.
“Victoria Falls continues to position Zimbabwe as a safe, competitive and sustainable tourism destination. These conferences will unlock investment opportunities, empower local communities and strengthen our hospitality sector,” he said.
For Matabeleland North, the economic impact is expected to be significant.
Hotels, lodges, tour operators, transport providers and small businesses stand to benefit from increased bookings and international exposure.
Local entrepreneurs will gain networking opportunities with global industry leaders, while young professionals and women-led enterprises can access knowledge-sharing platforms aligned with empowerment and sustainability goals.
Social media has already been abuzz with anticipation.
One tourism stakeholder posted on X: “Victoria Falls hosting the world again — this is huge for Zimbabwe’s brand and for African tourism.”
Another hospitality operator wrote: “These UN tourism meetings will bring investment and jobs to Matabeleland North. We are ready to showcase our world-class service.”
Beyond immediate economic gains, the long-term benefits include destination branding, skills transfer and strengthened international partnerships.
As home to the majestic Victoria Falls — a UNESCO World Heritage Site and one of the Seven Natural Wonders of the World — the city offers an unmatched blend of natural beauty, adventure tourism and modern conference facilities.
With the spotlight firmly on Victoria Falls, Zimbabwe and Africa are poised to demonstrate leadership in shaping a resilient, inclusive and sustainable global tourism future.
– CAJ News
